Steven M. Salerno
 
 

BE HEARD

 
 
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It’s time to tell your story.

I tell stories that drive growth—through copywriting, creative direction, and marketing strategy.

For decades, I’ve worked with marquee financial services firms on Wall Street and top B2B and B2C companies on Main Street.

I understand your business, your offering, and your aspirations.

Together, we can find your voice and express what makes you unique—that indescribable something you’ve never quite pinned down. As a content creator, I can raise your profile. As a direct response copywriter, I can make the phone ring and the button click. And as a strategic marketer, I can be your sounding board. My mission is to make tough problems easier and hard work more fun. Find out more

 

CLIENTS

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INDUSTRIES


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FINANCIAL SERVICES

  • Advisors

  • Asset managers

  • Banks

  • Custodians

  • DCIO

  • ETF providers

  • FinTech and SaaS

  • Mutual funds, including ’40 Act, closed, and alternativePractice management

  • Prime brokerage

  • Responsible investments

  • Retail

  • RIAs

  • Wealth managers

  • Ultra high net worth


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HEALTHCARE

  • National providers


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REAL ESTATE

  • Developers

  • Law firms


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FUNDRAISING

  • Education

  • Campaign Support


 

WORK

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THOUGHT LEADERSHIP

Groundbreaking research-driven reports that challenge conventional wisdom and change the conversation about timely topics, establishing clients as voices worth listening to, while earning millions of dollars in media coverage from leading publications.

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INDUSTRY INSIGHTS

Deep-dive explorations of the forces that are transforming industries, including explainers, primers and how-to guides that position clients as reliable, go-to resources for their customers.

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COLLATERAL

Elegant, thoughtfully crafted collateral that tells stories the old-fashioned way—especially important in industries where high-touch relationships remain paramount.

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WEBSITES

Online homes for advisors, FinTech vendors, and other business that may be modest in size but big in aspiration.

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ENTERPRISE WEBSITES

Well-organized content that nails key product points while speaking in a consistent brand voice, even across hundreds of pages of large-scale corporate websites.

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ADVERTISING

Making big brand impacts in the fewest possible words—online and off.

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EMAIL CAMPAIGNS

Clickable, high-converting emails, ranging from one-off blasts to integrated campaigns and automated sales funnels.

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SNACKABLE CONTENT

Infographics, social media posts, blogs and more, presenting relevant content in a quick-read format.

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PRACTICE MANAGEMENT

Tools and resources for advisors, physicians, and other professional businesses—and those who market to them—crafted with a nuanced understanding of what it takes to manage and grow small and midsize firms.

 
 
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CAPABILITIES

 

Buzzworthy Thought Leadership

Featured in The New York Times, The Wall Street Journal, Barron’s, and other national publications

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Breakthrough Brand Messages

Literally writing the book on value propositions for financial advisors

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Award-Winning Acquisition

Advertising (online and print), emails, direct mail, lead magnets, and more

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Smart Social Media Content

Crafting personas and driving conversions

 
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High-Converting Digital Experiences

From microsites to enterprise platforms

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Engaging Customer Journeys

Drip campaigns, squeeze pages, sales enablement systems, and more

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Expert Sounding Board

Decades-long marketing executive experience

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Responsive Account Management

Time-tested record of delivering work that’s on point, on time, and on strategy

 
 
 

Let me hear from you.
Together, we'll find your voice.